OVERVIEW
Dr Selvan Perumal is currently an Associate Professor at School of Business Management, Universiti Utara Malaysia. He obtained his MBA (Gold Medalist) and Ph.D from Universiti Utara Malaysia (AACSB-accredited Business School). He joined Universiti Utara Malaysia in 2000. Prior to this he was attached to Carrefour Malaysia. His areas of expertise are in Smart Retailing, Relationship Marketing, Green Marketing and Entrepreneurial Marketing. His leadership ability and managerial skills were furthered enhanced when he was appointed as Head of Department for Marketing Department. As a Head of Department, he was given the full responsibility to spearhead the department to ensure it achieves the highest possible standards of excellence in all its activities. Selvan also has been appointed as “AACSB Task Force” from 2011-2015, handling task related accreditation process and activities for College of Business (Universiti Utara Malaysia). He has extensive teaching and mentoring experience as an educator, both for undergraduate and postgraduate students (Masters, DBA, and PhD), and executives from various fields and industries. He also participates actively in research, consultation, and training activities in accordance with his teaching responsibilities. He actively publishes numerous papers every year in local and international Scopus and several peer-reviewed journals. He is also an active reviewer of research articles, books, and an examiner for PhD theses and DBA dissertations in and outside the University. To expand her contributions to the society, he involves in several professional bodies and becomes a member of the Malaysian Institute of Management (MIM), Malaysian Consumer and Family Economics Association (MACFEA), and International Social Marketing Association. He has participated in numerous research and consultancy projects at the University and with other local universities, ministries and government agencies for academic networking and knowledge transfer purposes, such as the Ministry of Higher Education (MOHE), the Federal Agricultural Marketing Authority (FAMA), the Peneraju Agenda Bumiputera Unit (TERAJU). His contributions to UUM have been accordingly acknowledged with the receipt of Excellent Service Award (Anugerah Perkhidmatan Cemerlang) in 2017 and 2002.
PUBLICATION CHART
LIST OF PUBLICATION
RESEARCH PIE
LIST OF RESEARCH
CONSULTATION
INTELLECTUAL PROPERTIES
UNDERGRADUATE
POSTGRADUATE
SUPERVISION