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Sobihatun Nur Abdul Salam is an Associate Professor from School of Multimedia Technology and Communication, Universiti Utara Malaysia. She has graduated both her Bachelor and Masters Degree in Information Technology from Universiti Utara Malaysia in 2000 and 2002. She holds a Ph.D in Multimedia from Centre of Instructional Technology and Multimedia, Universiti Sains Malaysia in 2010. She has served Universiti Utara Malaysia as an academician since 2002. She has managed to involve in 32 research grants (12 as Principal Investigator, 20 as Co-investigator) funded by university and national grant as well as supervising Masters and PhD students in the field of Multimedia, Persuasive Technology, Persuasive Multimedia, Assistive Technology, Gamification and others. She has actively published her research work in local and international indexed journals, proceedings, also has obtained several Innovation Competition Awards (Gold, Silver and Bronze) and has owned 13 copyrights. She also experiences in several university administration posts as Undergraduate and Postgraduate Coordinator (2010-2015), Head of Department (2017), Deputy Dean (2018-2019) and Dean (2020-2021).
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