RESEARCHER
RESEARCH TITLE
RESEARCHER INFO
Zuraidah binti Abu Talib
UUM College of Arts and Sciences
Teknologi Multimedia dan Komunikasi
zuraidah@uum.edu.my
5850/5817
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RESEARCH PROFILE
Research Gate
Google Scholar
ACADEMIC QUALIFICATION
1
2005, Master of Science Teknologi Komunikasi, Universiti Putra Malaysia, Universiti Putra Malaysia
2
1998, Bachelor Degree Sastera (Komunikasi), , Universiti Kebangsaan Malaysia
AWARD
1
Jawatankuasa Terbaik, Pusat Pengajian Teknologi Multimedia dan Komunikasi, 2021, Pusat Pengajian/Jabatan
2
Kertas Kerja Terbaik, Pusat Pengajian Teknologi Multimedia dan Komunikasi, 2021, Kebangsaan
3
Professional Entrepreneurial Educators, Kementerian Pengajian Tinggi, 2017, Kebangsaan
RECOGNITION
1
REVIEWER, Penilai,Antarabangsa,2021
2
REVIEWER,Penilai Kertas Kerja,Kebangsaan,2021
3
REVIEWER,Penilai,Universiti,2021
4
REVIEWER,Penilai,Universiti,2021
5
REVIEWER, Penilai,Universiti,2021
6
AHLI PANEL,Panel Penilai,Universiti,2022
7
AKADEMIK,Ahli Penyelidik,Universiti,2021
8
AKADEMIK,Penilai,Universiti,2020
9
AKADEMIK,Penilai,Universiti,2020
10
AKADEMIK,Penyelaras Kursus,Universiti,2018
11
AKADEMIK,Fasilitator ImRdy A172,Universiti,2018
12
AKADEMIK,Penyelaras Program Sarjana Muda,Universiti,2018
13
AKADEMIK,Penceramah,Universiti,2018
14
KURIKULUM,Pembangun Rubrik Program Teknologi Media,Pusat Pengajian/Jabatan,2022
15
KURIKULUM,Pembangun Silibus,Pusat Pengajian/Jabatan,2022
16
PENGERUSI,Jawatankuasa Mobiliti dan Praktikum,Pusat Pengajian/Jabatan,2022
17
PANEL PENILAI,Juri Penilai,Pusat Pengajian/Jabatan,2018
18
,Wakil Dekan,Pusat Pengajian/Jabatan,2018
19
ADVISOR,Penasihat (Academic Cluster),Pusat Pengajian/Jabatan,2024
AREA OF EXPERTISE
Media And Technology (Including Social Networking)
Media, Culture And Society (Including Communication, Audience And Cultural Identity, Gender, Children And The Aged)
Other Media And Communication N.E.C.
RESEARCH AREA
Communication Technology
Media Studies
Marketing Communication
OVERVIEW
PUBLICATION CHART
LIST OF PUBLICATION
Zuraidah binti Abu Talib, Syamimi Saberi, (2023). MOBILE TECHNOLOGY ADOPTION AND ITS DIRECTION MOBILE TECHN OLOGY ADOPTION AND ITS DIRECTIONTOWARD A FUTURE CAREER IN BROADCASTING AND JOURNALISM AS A SOLO BROADCAST JOURNALIST.
International Journal of Law, Government, and Communication
, 8(34), 189 - 204.
Zuraidah binti Abu Talib, Che Su Binti Mustaffa, Syamsyul Anuar bin Che Mey @ Ismail, (2022). APLIKASI STRATEGI KOMUNIKASI PUSAT ALUMNI UNIVERSITI UTARA MALAYSIA DAN PERSEPSI TERHADAP KESETIAAN ALUMNI .
International Journal of Law, Government, and Communication
, 7(30), 280 - 297.
Zuraidah binti Abu Talib, Nur Fayyadhah Shahnon, Nurul Shafira Muhd Noor, (2020). NILAI IKLAN DAN NIAT PEMBELIAN DI ATAS TALIAN DI YOUTUBE.
Asian People Journal
, 3(SI1)(3), 1 - 11.
Che Su Binti Mustaffa, Che Hasniza Binti Che Soh, Zuraidah binti Abu Talib, Suhaini binti Muda, (2021). Aplikasi Lensa Teori Konstruksi Sosial dan Teori Pengaruh Sosial Bagi Mengkaji Faktor Penggunaan WhatsApp Sebagai Medium Komunikasi Organisasi.
Jurnal Komunikasi: Malaysian Journal Of Communication
, 37(4), 345 - 365.
Zuraidah binti Abu Talib, Nur Farah Aida Binti Ahmad Ridduwan, (2021). Faktor-Faktor Penerimaan Rancangan Bual Bicara Wanita Hari Ini Di Platform Penstriman Langsung Atas talian Dalam Kalangan Penonton.
e-Prosiding Seminar Kebangsaan Teknologi Multimedia dan Komunikasi 2021 (NSMTComm'21)
, (), 1 - 7.
Che Su Binti Mustaffa, Nuredayu Omar, Zuraidah binti Abu Talib, NAN ZAKIAH MEGAT IBRAHIM, (2021). IMPLIKASI PENGGUNAAN WHATSAPP DALAM PENGURUSAN MAKLUMAT ORGANISASI.
Asian People Journal
, 4(2), 145 - 160.
Nuredayu Omar, Zauridah bte Abdul Hamid, Zuraidah binti Abu Talib, Salina Bt Ismail, (2020). KREDIBILITI DAN DAYA TARIKAN DAIE DALAM MENINGKATKAN KESEDARAN AKHLAK PELAJAR: YOUTUBE SEBAGAI SATU MEDIUM Daie's credibility in nurturing students 'akhlak': YouTube as a missionary medium .
Asian People Journal
, 3(SI1), 52 - 64.
Che Su Binti Mustaffa, Nuredayu Omar, Zuraidah binti Abu Talib, (2020). Development of Instrument to Measure WhatsApp Usage among Malaysian Employees.
Solid State Technology
, 63(2), 1411 - 1425.
Che Su Binti Mustaffa, Nuredayu Omar, Zuraidah binti Abu Talib, Che Hasniza Che Soh, Hassan Bin Abu Bakar, Bahtiar Bin Mohamad, (2019). Komunikasi, Budaya dan Penggunaan Media Sosial: Analisis Terhadap Kompetensi Penggunaan Whatsapp Dalam Penyaluran Maklumat Organisasi .
Connecting Diverse Network: Managing Self and Others
, (), 16 - 21.
Nuredayu Omar, Che Su Binti Mustaffa, Zuraidah binti Abu Talib, (2019). e-WOM: Tingkah laku Pekerja dalam Melindungi Imej Organisasi.
The 2019 International Conference on Sustainability Issues in Social Science, Business Management & Information Technology The 2019 International Conference of Ideas, Inventions and Innovations for Higher Education Administrators
, (), 183 - 194.
Che Su Binti Mustaffa, Hasniza Che Soh, Nuredayu Omar, Zuraidah binti Abu Talib, (2018). Pembentukan Garis Panduan Penggunaan Media Sosial dalam Organisasi .
e-Prosiding SMTCOM 2018 : Seminar Teknologi Multimedia dan Komunikasi 2018 Teknologi Komunikasi dan Media: Menggarap Kepelbagaian, Hubungan dan Cabaran Industri Revolusi 4.0
, (), 174 - 180.
Nuredayu Omar, Che Su Binti Mustaffa, Zuraidah binti Abu Talib, (2018). Receiving and Responding to WhatsApp Official Group Messages Among Employees: An Early Interpretation Analysis.
International Journal of Engineering and Technology
, 7(4.38), 1030 - 1033.
Zuraidah binti Abu Talib, (2018). KEBERKESANAN PELETAKAN PRODUK DALAM FILEM.
e-Prosiding Seminar Teknologi Multimedia dan Komunikasi 2018 dalam Teknologi Komunikasi dan Media: Menggarap Kepelbagaian, Hubungan dan Cabaran Industri Revolusi 4.0
, (), 161 - 167.
Herman Shah bin Anuar, Rafeah binti Mat Saat, Zuraidah binti Abu Talib, (2009). A Study on Gender Perception on Emoticon in Computer Mediated Communication (CMC).
Journal of Technology and Operations Management
, 4(1), 1 - 10.
RESEARCH PIE
LIST OF RESEARCH
PEMBANGUNAN KANDUNGAN KREATIF MEDIA SOSIAL TAPAK WARISAN SEJARAH KESULTANAN KEDAH - KOTA SIPUTIH (2021), Member, Kementerian/agensi lain
PILOT EXPERIENCE APPLYING A MOCK TRIAL IN A MEDIA ETHICS AND LAW CLASSROOM: A STUDY TO DETERMINE MOCK TRIAL EFFECTIVENESS ON EXPLAINING AND APPLYING THE BASIC CONCEPTS OF THICS, LAW, MEDIA RELATED ACTS IN MALAYSIA (2020), Leader, Universiti
INOVASI STRATEGI KOMUNIKASI EFEKTIF DALAM MENINGKATKAN KESETIAAN ALUMNI (2019), Leader, Universiti
Pembentukan Polisi Pengurusan Maklumat Melalui Media Sosial: Analisis Kredibiliti Media Sosial Sebagai Sumber Maklumat Kaki Tangan Organisasi (2016), Member, Kpt
Kredibiliti Dan Daya Tarikan Pendakwah Dalam Meningkatkan Kesedaran Akhlak Pelajar Di Universiti Utara Malaysia : Youtube Sebagai Satu Medium (2016), Member, Universiti
PENGGUNAAN KOMPUTER DI KALANGAN PELAJAR CT 1013 (TEKNOLOGI MAKLUMAT, KOMUNIKASI DAN MASYARAKAT) SESI 2005/2006 FKBM, UUM: SATU KAJIAN KES (2005), Leader, Universiti
CONSULTATION
Year
Title
Membership
Funder
Level
Status
INTELLECTUAL PROPERTIES
Year
Reference No
IP Type
Title of Inventor (Principal Inventor/Member)
Status of IP
UNDERGRADUATE
Course Code
Course Name
SCTX3908
Practicum
SCCT3996
Thesis
SDG2021
Entrepreneurship
SCCT1033
Introduction to media technology
SCCT1043
Fundamental to advertising
SCCT2063
Media ethics and law
CCA1023
Communication theory
SCCT2223
Copy writing in advertising
SK3013
Advertising
CCT3123
Telecommunications
CCT3133
Ergonomics
SDG1021
Thinking skill
SDG2011
Personal financial planning
CCT3153
Electronic advertising
CCX3016
Practicum training
SCCA2043
Intercultural communication
SCCT3223
Analysis and decision making in advertising
SDG1011
High touch communication
SCCT3253
Digital advertising management
SDG3021
Patriotism and volunteerism
CT1023
Introduction to communication technology
SCCT3043
Seminar on media
CT1013
Information comm. technology and society
SDG3011
Management ethics
SCCT2213
Creativity and advertising strategy
EEP2032
Living in the multi-cultural society
SCCT2073
Media creativity and aesthetics
SCCT1093
Media visual
CCT1043
Fundamental to advertising
PME1013
Basic entrepreneurship
CCT1013
Information communication technology (ict) and society
CCT2223
Copy writing in advertising
SX2016
Practicum
CCT3213
Interactive advertising
EEP1032
Personal development and character building
CCX3996
Practicum
CCT1033
Introduction to media technology
CCT2053
Ethics of media practicioner
CCT2213
Creativity and advertising strategy
POSTGRADUATE
Course Code
Course Name
SUPERVISION
Matric
Name
Status
Title
822123
Musyaznie Binti Mokhtar
Not Active
PENGARUH KEBERKESANAN PERIKLANAN TELEVISYEN PRODUK VIDA BEAUTY TERHADAP TINDAKBALAS PENERIMAAN PENGGUNA
829312
LI, JIATONG
Not Active
A Research on the Challenges in Globalising the Intellectual Property (IP) in China: A Case Study on the Strategies to Promote Intellectual Property (IP) on Social Media