RESEARCHER
RESEARCH TITLE
RESEARCHER INFO
Nuredayu Omar
UUM College of Arts and Sciences
Teknologi Multimedia dan Komunikasi
nuredayu@uum.edu.my
5861
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RESEARCH PROFILE
Research Gate
Google Scholar
ACADEMIC QUALIFICATION
1
2000, Masters Komunikasi, Universiti Kebangsaan Malaysia, Universiti Kebangsaan Malaysia
2
1998, Bachelor Degree Sastera(Komunikasi), Universiti Kebangsaan Malaysia, Universiti Kebangsaan Malaysia
AWARD
1
ANUGRAH KESUKARELAWANAN TERPUJI, SMMTC UUM, 2022, Pusat Pengajian/Jabatan
2
best paper award, 4th International on Media Studies, Universiti Utara Malaysia, 2021, Antarabangsa
3
Best Pesenter Award, IPN Education Group, 2018, Antarabangsa
4
Kesukarelawanan Terpuji, Pusat Pengajian Teknologi Multimedia dan Komunikasi (SMMTC) UUM CAS, 2016, Universiti
RECOGNITION
1
PENILAI ARTIKEL,PENILAI,Antarabangsa,2022
2
PANEL PENILAI,PENILAI,Antarabangsa,2022
3
FASILITATOR,CHAIR,Antarabangsa,2022
4
REVIEWER,Penilai,Antarabangsa,2021
5
GUEST SPEAKER,GUEST SPEAKER,Antarabangsa,2023
AREA OF EXPERTISE
Other Media And Communication N.E.C.
Interpersonal Communications
-
RESEARCH AREA
Communication Competence
Organisational Communication
Strategic Communication
OVERVIEW
Communication and organisational communication are the areas that I have involved. Currently, my interest is in the strategic communication area.
PUBLICATION CHART
LIST OF PUBLICATION
Jamilah Binti Jamal, Nuredayu Omar, Che Su Binti Mustaffa, Mohd Baharudin B Mohd Hadza @ Othman, (2022). PERSEPSI MASYARAKAT TERHADAP PERANAN PENOLONG AMIL DAN PEMBANGUNAN PELAN KOMUNIKASI STRATEGIK IPZ.
International Journal of Law, Government and Communication
, 7(30), 213 - 224.
Nuredayu Omar, SALAFIAH MOHD ALI, (2021). Komunikasi Bukan Lisan dalam Konteks Kehadiran Sosial di Ruang Maya.
Jurnal Komunikasi Malaysian Journal of Communication
, 37(4), 273 - 294.
Nuredayu Omar, Che Su Binti Mustaffa, Jamilah Binti Jamal, Mohd Baharudin B Mohd Hadza @ Othman, Salina Bt Ismail, (2021). PERUNDINGAN DALAM PEMBENTUKAN PELAN KOMUNIKASI STRATEGIK LEMBAGA ZAKAT NEGERI KEDAH (LZNK).
e-Prosiding NSMTComm'21
, (), 116 - 121.
Nuredayu Omar, (2020). Seeking sexual and reproductive health information among students at Universiti Utara Malaysia: A qualitative study on effective media use .
SEARCH Journal of Media and Communication Research
, 12(special issue), 17 - 31.
Che Su Binti Mustaffa, Nuredayu Omar, Zuraidah binti Abu Talib, NAN ZAKIAH MEGAT IBRAHIM, (2021). IMPLIKASI PENGGUNAAN WHATSAPP DALAM PENGURUSAN MAKLUMAT ORGANISASI.
Asian People Journal
, 4(2), 145 - 160.
Che Su Binti Mustaffa, Nuredayu Omar, Jamilah Binti Jamal, Salina Bt Ismail, Mohd Baharudin B Mohd Hadza @ Othman, (2021). PENAMBAHBAIKKAN MODEL ICEBERG CLAMPITT (1996) DALAM PEMBENTUKKAN KOMUNIKASI STRATEGIK BAGI ORGANISASI BUKAN BERMOTIFKAN KEUNTUNGAN DI MALAYSIA.
Proceedings of the 2nd Kedah International Zakat Conference 2021 (i-KEIZAC 2021)
, (), 338 - 346.
Nuredayu Omar, Zauridah bte Abdul Hamid, Zuraidah binti Abu Talib, Salina Bt Ismail, (2020). KREDIBILITI DAN DAYA TARIKAN DAIE DALAM MENINGKATKAN KESEDARAN AKHLAK PELAJAR: YOUTUBE SEBAGAI SATU MEDIUM Daie's credibility in nurturing students 'akhlak': YouTube as a missionary medium .
Asian People Journal
, 3(SI1), 52 - 64.
Che Su Binti Mustaffa, Nuredayu Omar, Zuraidah binti Abu Talib, (2020). Development of Instrument to Measure WhatsApp Usage among Malaysian Employees.
Solid State Technology
, 63(2), 1411 - 1425.
Nuredayu Omar, (2019). ISU DALAM AMALAN KOMUNIKASI PROFESIONAL DOKTOR-PESAKIT .
e-Prosiding Seminar Teknologi Multimedia dan Komunikasi 2019 (SMTComm19)
, (), 55 - 61.
Che Su Binti Mustaffa, Nuredayu Omar, Zuraidah binti Abu Talib, Che Hasniza Che Soh, Hassan Bin Abu Bakar, Bahtiar Bin Mohamad, (2019). Komunikasi, Budaya dan Penggunaan Media Sosial: Analisis Terhadap Kompetensi Penggunaan Whatsapp Dalam Penyaluran Maklumat Organisasi .
Connecting Diverse Network: Managing Self and Others
, (), 16 - 21.
Nuredayu Omar, (2019). Information sources of Sexual and Reproductive Health (SRH): A qualitative study among final year students in UUM .
Connecting Diverse Network: Managing Self and Others
, (), 195 - 202.
Che Su Binti Mustaffa, Nuredayu Omar, Che Hasniza Che Soh, (2019). Pembentukan Pengukuran Penggunaan WhatsApp Dalam Kalangan Kakitangan Organisasi.
The 2019 International Conference on Sustainability Issues in Social Science, Business Management & Information Technology The 2019 International Conference of Ideas, Inventions and Innovations for Higher Education Administrators
, (), 195 - 214.
Nuredayu Omar, Che Su Binti Mustaffa, Zuraidah binti Abu Talib, (2019). e-WOM: Tingkah laku Pekerja dalam Melindungi Imej Organisasi.
The 2019 International Conference on Sustainability Issues in Social Science, Business Management & Information Technology The 2019 International Conference of Ideas, Inventions and Innovations for Higher Education Administrators
, (), 183 - 194.
Che Su Binti Mustaffa, Hasniza Che Soh, Nuredayu Omar, Zuraidah binti Abu Talib, (2018). Pembentukan Garis Panduan Penggunaan Media Sosial dalam Organisasi .
e-Prosiding SMTCOM 2018 : Seminar Teknologi Multimedia dan Komunikasi 2018 Teknologi Komunikasi dan Media: Menggarap Kepelbagaian, Hubungan dan Cabaran Industri Revolusi 4.0
, (), 174 - 180.
Nuredayu Omar, (2018). Pencarian Maklumat dan Sumber Maklumat Berkaitan Kesihatan Seksual dan Reproduktif: Suatu Analisis Literatur .
e-Prosiding SMTCOM 2018 : Seminar Teknologi Multimedia dan Komunikasi 2018 Teknologi Komunikasi dan Media: Menggarap Kepelbagaian, Hubungan dan Cabaran Industri Revolusi 4.0
, (), 252 - 257.
Nuredayu Omar, Che Su Binti Mustaffa, Zuraidah binti Abu Talib, (2018). Receiving and Responding to WhatsApp Official Group Messages Among Employees: An Early Interpretation Analysis.
International Journal of Engineering and Technology
, 7(4.38), 1030 - 1033.
Nuredayu Omar, , Che Su Binti Mustaffa, (2018). Islamic Institution and Its Impact Towards Local Community: A Case of Yayasan Daarut Tauhiid, Bandung Indonesia.
ADVANCED SCIENCE LETTERS
, 24(12), 9238 - 9242.
Nuredayu Omar, (2018). THE RELATIONSHIP COMPONENTS OF COMMUNICATION COMPETENCE IN THE DIRECT SELLING PROCESS IN MALAYSIA.
Jurnal Komunikasi: Malaysian Journal of Communication
, 34(1), 37 - 54.
Nuredayu Omar, Che Su Binti Mustaffa, (2017). UBUDIYAH PRACTICES AND THE USAGE OF COMMUNICATION CHANNELS AT YAYASAN DAARUT TAUHIID (DT), BANDUNG INDONESIA: AN EXPLORATORY STUDY.
International Journal of Law, Government and Communication
, 2(5), 82 - 91.
Nuredayu Omar, (2017). Methods of Discovering Effective Listening Skills in Direct Selling Actual Conversations.
Advanced Science Letters
, 23(1), 267 - 271.
Nuredayu Omar, (2015). The Importance of Organisational Culture Towards Direct Sellers' Communication Competencies.
Advanced Science Letters
, 21(5), 1448 - 1451.
Nuredayu Omar, (2014). Communication competence during the preparation phase of the direct selling communication activities.
Malaysian Journal of Social Administration
, 155(-), 228 - 235.
Che Su Binti Mustaffa, Nuredayu Omar, Munif Zarirruddin Fikri b. Nordin, (2010). Antecedent of Emotional Quotient, Spiritual Quotient, and Emotional Spiritual Quotient (ESQ) among Boarding Schools and Higher Learning Institutions Students.
Journal of Techno-Social
, 2(2), 82 - 98.
RESEARCH PIE
LIST OF RESEARCH
LAKARAN INSPIRASI KEJAYAAN ASNAF LEMBAGA ZAKAT NEGERI KEDAH (LZNK) (2021), Leader, Kementerian/agensi lain
PEMBENTUKAN PELAN PERANCANGAN KOMUNIKASI STRATEGIK DAN LATIHAN STAF DI LEMBAGA ZAKAT NEGERI KEDAH DARUL AMAN (LZNK) (2019), Leader, Kementerian/agensi lain
Pembentukan Polisi Pengurusan Maklumat Melalui Media Sosial: Analisis Kredibiliti Media Sosial Sebagai Sumber Maklumat Kaki Tangan Organisasi (2016), Member, Kpt
PENGGUNAAN SALURAN KOMUNIKASI DAN PRINSIP PENGURUSAN DALAM ISLAM DI YAYASAN DAARUT TAUHIID, BANDUNG INDONESIA: SATU KAJIAN PENEROKAAN (2016), Leader, Persendirian
Kredibiliti Dan Daya Tarikan Pendakwah Dalam Meningkatkan Kesedaran Akhlak Pelajar Di Universiti Utara Malaysia : Youtube Sebagai Satu Medium (2016), Member, Universiti
Leader's Role In The Mentoring Process With Direct Sellers In Direct Selling Communication (2012), Leader, Universiti
Examining Empirical Model of Servant Leadership, Collectivist, Power Distance, Budi and Team Effectiveness: Materializing Malay Contextual Culture in Organization (2012), Member, Kpt
"BERKERJA BERSAMA SAYA DAN BUKAN UNTUK SAYA," DARI PERSPEKTIF KOMUNIKASI KEPIMPINAN DALAM JABATAN KERAJAAN DI MALAYSIA (2004), Member, Mosti
KOMUNIKASI KELUARGA DAN KOMUNIKASI GURU DENGAN COMMUNICATION APPREHENSION, KECERDASAN EMOSI DAN SPIRITUAL SERTA TINGKAHLAKU SOSIAL : SATU TINJAUAN PERBANDINGAN (2004), Member, Kpt
HUBUNGAN KOMUNIKASI KEPENYELIAAN DENGAN KOMITMEN TERHADAP ORGANISASI DI KALANGAN KAKITANGAN PERBADANAN KERAJAAN NEGERI PERLIS (2002), Member, Universiti
CONSULTATION
Year
Title
Membership
Funder
Level
Status
INTELLECTUAL PROPERTIES
Year
Reference No
IP Type
Title of Inventor (Principal Inventor/Member)
Status of IP
2014
20140072
Copyright
"Examining Empirical Model Of Servant Leadership, Collectivism, Power Distance, Communicative Budi Context And Team Effectiveness: Materializing Malay Contextual Culture in Malaysian Workplace"
- (
MEMBER
)
FILED
UNDERGRADUATE
Course Code
Course Name
SCCX3998
Industrial training
SCCA3023
Audit in communication
SCCZ3106
Thesis
SCCG3163
Seminar in organizational communication
SK1033
Introduction to organizational communication
SCCA3013
Strategic communication management
SCCA1023
Communication theory
SCCG3113
Organizational communication
SX2016
Practicum
SCCG3133
Communication and organizational changes
SCCX3908
Practicum
SK3513
Organizational communication ii
AN1042
Malaysian citizenship studies
SCCG3143
Managerial communication skills
CCA1023
Communication theory
CCG3163
Seminar in organizational communication
SK3023
Public relations
SCCG3123
Negotiation communication
SK3503
Organizational communication 1
SCCA1013
Introduction to communication
SCCA1033
Communication in organization
SCCA2073
Public relations
SK1023
Communication theory
CA1033
Introduction to organizational communication
EEP2032
Living in the multi-cultural society
SK1013
Introduction to communication
SK3073
International media analysis
CA3113
Organizational communication
VQ2226
Practicum
EEP1032
Personal development and character building
SK3563
Cultural approach in organizational comm.
SCCG3173
Communication in work group
CCX3016
Practicum training
CCG3113
Organizational communication
CA3163
Organizational communication seminar
POSTGRADUATE
Course Code
Course Name
SCCG5543
Seminar of managerial communication
SCCG5243
Communication and global working environment
SCCG5113
Managerial communication
SCCG5333
Organizational image management
CA5013
Communication for managers
SUPERVISION
Matric
Name
Status
Title
813455
Rokiah Binti Zainol
Completed
Organizational Communication Satisfaction and Organizational Identification in University Utara Malaysia
815676
Latipah binti Arifin
Not Active
815967
Mohd Farid bin Teh Kamaruddin
Not Active
Kepuasan Komunikasi di Kaunter Perkhidmatan di Majlis Bandaraya Petaling Jaya (MBPJ) pada tahun 2014
815969
Shamshul Rizlan bin Rosli
Completed
The Acceptances of Social Media as Internal Communication in Immigration Department of Malaysia
818966
Sanan Waheed Khan
Completed
The Relationships between Superior - Subordinate Communication, LMX Quality and Employee Job Satisfaction among Hotel Employees
826071
AZIEMAH BINTI ASMADI
Completed
Kesediaan Belajar dalam Talian dan Kesannya Terhadap Kebimbangan Komunikasi Pelajar Kolej Teknologi FA, Seremban, Negeri Sembilan
827971
PUTERI NASUHA BINTI ABDURASHID
Not Active
THE STUDY ON EFFECTIVENESS OF COMMUNICATION TECHNOLOGIES ON MANAGEMENT PERFORMANCE.
830759
INYOGU KELECHUKWU SAMUEL
Deferred
ASSESSMENT OF THE ROLE OF MASS MEDIA IN REBRANDING NIGERIA