RESEARCHER
RESEARCH TITLE
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ACADEMIC QUALIFICATION
1
1994, PhD SERVICE MARKETING, UNIVERSITY OF SASKATCHEWAN, Kanada
2
1980, Masters MARKETING, UNIV. OF NEW HAMPSHIRE, USA
3
1978, Bachelor Degree HOTEL ADMINISTRATION, CORNELL UNIVERSITY, USA
4
1975, Diploma HOTEL & CATERING MANAGEMENT, , Institut Teknologi MARA
AWARD
RECOGNITION
AREA OF EXPERTISE
RESEARCH AREA
OVERVIEW
PUBLICATION CHART
LIST OF PUBLICATION
RESEARCH PIE
LIST OF RESEARCH
THE INFLUENCE OF ROOM RATES ON HOTEL BUSINESS SUSTAINABILITY: WITH SPECIAL REFERENCE TO THYE STATES OF PENANG, KEDAH AND PERLIS (1999), Leader, Mosti
AN EVALUATION OF THE MALAYSIAN CORPORATISED PUBLIC HIGHER INSTITUTIONS OF LEARNING'S PAST CORPORATE CITIZENSHIP PRACTICE (1999), Member, Kpt
DEMAND SIDE MANAGEMENT (DSM) OPTIONS FOR HOTEL INDUSTRY IN MALAYSIA (1996), Leader, Universiti
DARJAH PENGUASAAN TATABAHASA DI KALANGAN PELAJAR SEMESTER PERTAMA UUM (1993), Leader, Universiti
CONSULTATION
Year
Title
Membership
Funder
Level
Status
1999
Kajian pengemaskinian dasar pelancongan negara
Leader
Government
National
Completed
1996
Kursus asas pengurusan malaysian airports
Member
Private
National
Completed
INTELLECTUAL PROPERTIES
Year
Reference No
IP Type
Title of Inventor (Principal Inventor/Member)
Status of IP
UNDERGRADUATE
Course Code
Course Name
HOU3063
Hospitality and tourism law
HZX3016
Practicum
PM5013
Marketing management
SDG1021
Thinking skill
SDG3011
Management ethics
SDG2011
Personal financial planning
PM5023
Operations & technology management
SDG3021
Patriotism and volunteerism
SDG2031
Living in the multi-cultural society
PN6013
Law & ethics
SDG1011
High touch communication
PQ6013
Research methodology
PZ6996
Thesis
HOX4998
Practicum
SHOU3063
Hospitality and tourism law
SDG2021
Entrepreneurship
PL3023
Restaurant management
PL3033
Food and beverage cost control
POSTGRADUATE
Course Code
Course Name
GHZS5053
Contemporary issues in tourism & hospitality management
SHPM5073
Management of services process in tourism &ho
SHOK5043
Hospitality management accounting
SHZM5023
Marketing in tourism and hospitality
BPMM6013
Marketing management
PN6023
Strategic management
PQ6013
Research methodology
PN7013
Seminars in management
PN5023
Human resource management
PN6063
National development education seminar
PM5013
Marketing management
PN7113
Seminar in management
PM5023
Operations & technology management
PN6013
Law & ethics
PZ6996
Project paper
HP5023
Marketing in tourism & hospitality
HP5073
Mgmt of the service process in tourism & hosp
PN6053
Entrepreneurship development
BW5013
Communication for manager
PN6033
Business planning and development
PN6043
International business
SUPERVISION
Matric
Name
Status
Title
86072
Zahidatul Farihah Bt. Zakaria
Not Active
88170
Lolita Dewi Armananty
Not Active
Efektivitas Media Periklanan Dalam Membentuk Perilaku Masyarakat Terhadap Bank Syariah
88494
Zainun binti Mohamed Rani
Not Active
Sejauh Mana Penerokaan Kawasan Tanah Tinggi Sebagai Destinasi Pelancongan Memberi Impak Terhadap Persekitaran Cameron Highlands
90459
Hakam Salem Awad Shatnawi
Not Active
FactorsThat Affect Tourism Industry in Jordan from Planners and Tourists Point of View.
91098
Sienny Tan
Not Active
Pengaruh Interaksi Faktor Sosial, Ekonomi dan Lingkungan Tenaga Pendidikan dan Peserta Didik Terhadap Kualitas Pembelajaran di Perguruan Tinggi
91109
Tan Poh Leong
Not Active
An Investigation Attitude, Barriers And Perception Towards Participation In Lifelong Learning Education Among Malaysia Foodservice Employees
91714
Azila Azmi
Completed
An Investigation of Border Shopping Development, Activities and Facilities from the Tourism Supply Chain Perspectives
92092
Osama (Mohamad Adel) Mustafa Khassawneh
Not Active
Tourism Marketing (Customer Satisfaction in the Hotels Sector)
92356
Muharis Mohamed
Not Active
The Influences of Hotel Rating and Service Quality on Customer Satisfaction. A Case of Malaysian Hotel Industry