OVERVIEW
Mohd Sobhi Ishak, Ph.D. is an Associate Professor in the School of Multimedia Technology and Communication, College of Arts and Sciences, Universiti Utara Malaysia. He holds a PhD in Mass Communication and Master of Science in Communication Technology from Universiti Putra Malaysia, and Bachelor of Information Technology (Hons) from Universiti Utara Malaysia. His research interest are on the influence and impact of media on religious, society, and politics. Besides presented numerous papers at national and international conference he also contributed articles in journals and chapters in books on media. He also participate as a researcher for various national Grant (LRGS, FGRS, and RAGS). His expertise is quantitative research methods and advanced statistical analysis of Structural Equation Modeling (SEM) using AMOS and SmartPLS.
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