UUM Experts

RESEARCHER INFO

Prof. Dr. Nor Azila Bt Mohd Noor
UUM College of Business
Pengurusan Perniagaan
azila@uum.edu.my
7521

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RESEARCH PROFILE

Scopus ORCiD Research Gate Google Scholar

ACADEMIC QUALIFICATION

1	2005, PhD Pemasaran, Universiti Sains Malaysia, Universiti Sains Malaysia
2	1996, Masters PEMASARAN, University of Stirling, United Kingdom
3	, Bachelor Degree PENGURUSAN PERNIAGAAN, Universiti Utara Malaysia, Universiti Utara Malaysia

AWARD

1	Council Member, Institute of Marketing Malaysia, 2015, Kebangsaan

RECOGNITION

1	PANEL PENILAI,Session chair,Antarabangsa,2019
2	KEYNOTE SPEAKER,KEYNOTE SPEAKER,Universiti,2021
3	AHLI PANEL,PANEL PENILAI,Universiti,2021
4	FELO BERSEKUTU,ADJUNCT PROFESSOR,Universiti,2023
5	EXAMINER OF VIVA,PEMERIKSA LUAR TESIS PHD,Universiti,2021
6	CURRICULUM REVIEW EXPERT,PENILAI LUAR PROGRAM DBA UMK,Universiti,2023
7	PANEL PENILAI, PEMERIKSA LUAR TESIS PHD,Universiti,2021
8	EXAMINER OF VIVA,PEMERIKSA LUAR TESIS PHD,Universiti,2021
9	EXAMINER OF VIVA,PEMERIKSA LUAR TESIS PHD,Universiti,2021
10	PANEL PENILAI,PENILAI KENAIKAN PANGKAT,Universiti,2021
11	KEYNOTE SPEAKER,KEYNOTE SPEAKER,Universiti,2021
12	EXAMINER OF VIVA,PEMERIKSA LUAR TESIS PHD,Universiti,2021
13	PANEL PENILAI,PENILAI ARTIKEL JURNAL,Universiti,2021
14	EXAMINER OF VIVA,PEMERIKSA LUAR TESIS PHD,Universiti,2021
15	PANEL PENILAI,PENILAI LUAR KENAIKAN PANGKAT KE DS54,Universiti,2021
16	AHLI PANEL,PANEL PENILAI PROPOSAL,Universiti,2021
17	AHLI JAWATANKUASA,Penulis Teks Ucapan Tun Pro-Canselor,Universiti,2019
18	AHLI JAWATANKUASA,Penilai kenaikan pangkat,Universiti,2019
19	PANEL PENILAI,Ahli Panel,Universiti,2019
20	PANEL PENILAI,Penilai luar tesis PhD,Universiti,2019
21	AHLI JAWATANKUASA,Penilai luar kenaikan pangkat gred DM54,Universiti,2019
22	PANEL PENILAI,Panel penilai proposal FRGS,Universiti,2019
23	PANEL PENILAI,Pemeriksa luar tesis PhD,Universiti,2019
24	PANEL PENILAI,Panel Penilai tesis terbaik UUM,Universiti,2019
25	PANEL PENILAI,Pemeriksa luar tesis PhD,Universiti,2019
26	PEMERIKSA LUAR,EXTERNAL EXAMINER FOR PHD THESIS,Universiti,2022
27	PEMERIKSA LUAR,EXTERNAL EXAMINER MASTER'S THESIS UPM,Universiti,2023
28	PAKAR RUJUK,ADJUNCT PROFESSOR,Universiti,2023
29	PAKAR RUJUK,ADJUNCT PROFESSOR AEU UNIVERSITY,Universiti,2023
30	REVIEWER,PHD PROPOSAL EXAMINER TAYLOR'S UNIVERSITY,Universiti,2022
31	ADVISOR,ACADEMIC ADVISOR MSc (MANAGEMENT) AIMST UNIV,Universiti,2024
32	PANEL PENASIHAT LUAR,PENILAI LUAR PROGRAM SARJANA MUDA PEMASARAN UMT,Universiti,2024
33	PEMERIKSA LUAR,EXTERNAL EXAMINER PHD PUTRA BUSSINESS SCHOOL,Universiti,2022
34	PEMERIKSA LUAR,EXPERNAL EXAMINER PHD IUKL UNIVERSITY,Universiti,2022
35	PANEL PENILAI,EXTERNAL ASSESSOR FOR MBA PROGRAM UTeM,Universiti,2024
36	EXTERNAL ADVISOR,EXTERNAL ADVISOR ACADEMIC PROGRAM AEU UNIVERSITY,Universiti,2024
37	PENGERUSI,PENGARAH IBCSI,Universiti,2022
38	PANEL PENILAI,PANEL ASSESOR BBA (MARKETING) UNIKL,Universiti,2024
39	PEMERIKSA LUAR,EXTERNAL EXAMINER PHD UNIKL,Universiti,2023
40	PEMERIKSA LUAR,EXTERNAL EXAMINER PHD PUTRA BUSINESS SCHOOL,Universiti,2022
41	PEMERIKSA LUAR,EXTERNAL EXAMINER UPM,Universiti,2023
42	PEMERIKSA LUAR,EXTERNAL EXAMINER AUE UNIVERSITY,Universiti,2023
43	PANEL PENILAI,INTERNAL READER DBA PROPOSAL AEU UNIVERSITY,Universiti,2022
44	PANEL PENILAI,PANEL PENILAI KENAIKAN PANGKAT PROF MADYA KUPTM,Universiti,2022
45	PANEL PENILAI,PANEL PENILAI GERAN KPT PERINGKAT UNIVERSITI,Universiti,2022
46	EXAMINER OF VIVA,EXTERNAL EXAMINER COMSTAT UNIV OF ISLAMABAD,Universiti,2022
47	PANEL PENILAI,Panel Penilai Skim FRGS (Peringkat Universiti),Universiti,2020
48	PERUNDING,Profesor Perunding Program BPLB,Universiti,2020
49	PANEL PENILAI,External Assessor,Universiti,2021
50	PANEL PENILAI,Program Assessor,Universiti,2023
51	PANEL PENILAI,Penilai Luar tesis PhD,Universiti,2020
52	AHLI PANEL,Pemeriksa Luar Tesis,Universiti,2020
53	KURIKULUM,Penilai Semakan Kurikulum Program MBA,Universiti,2020
54	PANEL PENILAI,Panel Penilai Kenaikan Pangkat,Universiti,2020
55	PEMERIKSA LUAR, ,Universiti,2023
56	EXAMINER OF VIVA, ,Universiti,2023
57	PEMERIKSA LUAR, ,Universiti,2023
58	EXAMINER OF VIVA, ,Universiti,2023
59	CURRICULUM REVIEW EXPERT, ,Universiti,2025
60	AHLI JAWATANKUASA,Penceramah Bengkel ABEM,Pusat Pengajian/Jabatan,2019
61	PENGERUSI,SBM VIVA CHAIRMAN,Pusat Pengajian/Jabatan,2022
62	PEMERIKSA DALAMAN,DBA PROPOSAL REVIEWER OYAGSB,Pusat Pengajian/Jabatan,2022
63	PENILAI GERAN PENYELIDIKAN,PENILAI GERAN PENYELIDIKAN FRGS SBM,Pusat Pengajian/Jabatan,2022
64	PANEL PENILAI,PANEL PENYEMAK KERTASPENULISAN ILMIAH,Pusat Pengajian/Jabatan,2022
65	MENTOR,MENTOR PROGRAM PGDHELT,Pusat Pengajian/Jabatan,2023
66	ADVISOR,ACADEMIC ADVISOR PRGRAM BPLB SOL UUM,Pusat Pengajian/Jabatan,2022
67	PANEL PENILAI,FRGS Research Proposal Reviewer,Pusat Pengajian/Jabatan,2020
68	PANEL PENILAI,Panel Penilai Kenaikan Pangkat,Pusat Pengajian/Jabatan,2020
69	PENGERUSI,Pengerusi Jawatankuasa Publisiti OYAGSB,Pusat Pengajian/Jabatan,2020
70	PANEL PENILAI,Pemeriksa Dalaman Tesis Phd,Pusat Pengajian/Jabatan,2020
71	AHLI PANEL,Pemeriksa Dalaman Tesis DBA,Pusat Pengajian/Jabatan,2020
72	REVIEWER,Panel of Discussant,Pusat Pengajian/Jabatan,2020
73	REVIEWER,Penilai Proposal FRGS,Pusat Pengajian/Jabatan,2020
74	AHLI PANEL, ,Pusat Pengajian/Jabatan,2023
75	PANEL PENILAI, ,Pusat Pengajian/Jabatan,2023
76	EXAMINER OF VIVA,PEMERIKSA LUAR TESIS PHD,Universiti,2021
77	PANEL PENILAI, Pemeriksa luar tesis PhD,Universiti,2019
78	AHLI JAWATANKUASA,Member of the Editorial Board,Universiti,2021
79	EXAMINER OF VIVA,EXTERNAL PHD EXAMINER UnisZA,Universiti,2022
80	AHLI PANEL,Pemeriksa Luar Tesis PhD,Universiti,2020
81	PANEL PENILAI,PANEL PENILAI LAPORAN AKHIR GERAN DeCor,Pusat Pengajian/Jabatan,2021

AREA OF EXPERTISE

Retailing

Consumer Behaviour 131

Service Marketing

RESEARCH AREA

Relationship Marketing

Customer Relationship Management

Green Marketing

OVERVIEW

Generally, my area of interest is in marketing. To be specific, my area of specialization is in relationship marketing, customer relationship management, green marketing, retailing and sales management. I have successfully completed many research in these areas and many of my postgraduate students were successfully completed their studies in these areas.

Generally, my area of interest is in marketing. To be specific, my area of specialization is in relationship marketing, customer relationship management, green marketing, retailing and sales management. I have successfully completed many research in these areas and many of my postgraduate students were successfully completed their studies in these areas.

PUBLICATION CHART

LIST OF PUBLICATION

SAHAR E-VAHDATI, Nor Azila Bt Mohd Noor, (2023). Social and Environmental Sustainability, Workers’Well-Being, and Affective Organizational Commitment in Palm Oil Industries. Sustainability , 15(12), 1 - 16.

Tunku Nur Atikhah Binti Tunku Abaidah, Nor Azila Bt Mohd Noor, Mohd Tahir Bin Ahmad, (2022). A Structural Model Of The Relationship Between Product Quality, Benefits, Values And Consumer Consumption Behavior Towards Herbal Products. . Proceeding of the Conference on Business Management: BUSINESS OPPORTUNITIES AND CHALLENGES, CBM2022(), 156 - 167.

, Safiek Mokhlis, Nik Syuhailah Nik Hussin, Nurul Zarirah Nizam, Nor Azila Bt Mohd Noor, (2022). PREDICTING MALAYSIAN UNIVERSITY STUDENTS’ INTENT TO PURSUE RETAILING CAREER: APPLICABILITY OF THEORY OF PLANNED BEHAVIOR. International Journal of Professional Business Review, 7(1), 1 - 26.

QASIM ALI QURESHI , Nor Azila Bt Mohd Noor, Shahizan Bin Hassan, (2022). Consumer Perceived Value of Collaboration vs. Incentives in the Context of In-App Ads: Digital Natives vs. Digital Immigrants. International Journal of e-Collaboration, 18(1), 1 - 22.

Mohammad Zahedul Alam, Mirza Mohammad Didarul Alam, Md. Aslam Uddin, Nor Azila Bt Mohd Noor, (2022). Do mobile health (mHealth) services ensure the quality of health life? An integrated approach from a developing country context. Journal of Marketing Communications, 28(2), 152 - 182.

Wan 'Aliaa Binti Wan Anis , Nor Azila Bt Mohd Noor, (2021). FACTORS INFLUENCING THE INTENTION TO SWITCH PREPAID MOBILE PHONE SERVICES IN MALAYSIA. International Journal of Business and Economy , 3(1), 139 - 155.

FILZAH MD ISA, Nor Azila Bt Mohd Noor, SHAISTA NOOR, (2021). Leadership and Decision-making Style among Women Entrepreneurs: A Case of Malaysia . International Review of Management and Business Research, 10(1), 68 - 79.

Manal Mohammed Hamoudah, Zaleha bte Othman, Rashidah Abdul Rahman, Nor Azila Bt Mohd Noor, May Alamoudi , (2021). Ethical leadership, ethical climate and integrity violation: a comparative study in saudi arabia and malaysia. Administrative Sciences, 11(2), 43 - 61.

Nor Azila Bt Mohd Noor, Tunku Nur Atikhah Bt Tunku Abaidah , (2020). FACTORS INFLUENCING THE PROPENSITY TO PURCHASE PRIVATE LABEL BRANDS. European Proceedings of Social and Behavioural Sciences, (), 464 - 472.

Mirza Mohammad Didarul Alam, Nor Azila Bt Mohd Noor, (2020). The Relationship Between Service Quality, Corporate Image, and Customer Loyalty of Generation Y: An Application of S-O-R Paradigm in the Context of Superstores in Bangladesh. Sage Open, 10(2), 1 - 19.

MIRZA MOHAMMAD DIDARUL ALAM , Nor Azila Bt Mohd Noor, Mujahid Mohiuddin Babu, Syed Abidur Rahman, Mohammad Zahedul Alam, (2020). Millennials' preference of hedonic value over utilitarian value: Evidence from a developing country. Strategic Change, 29(6), 649 - 663.

Nor Azila Bt Mohd Noor, Mohd Norsam Bin Mohd Sari , (2020). Consumption Values and Consumers’ Attitude towards Intention to Purchase Electric Car . Journal of Critical Review, 7(15), 736 - 751.

Nor Azila Bt Mohd Noor, Azli Muhammad, Lum Li Sean , (2019). The Influences of Moral Judgement, Social Influence and Attitude on Non-Deceptive Purchase Behavior of Counterfeit Products. OPCION, 34(24), 29 - 43.

Nor Azila Bt Mohd Noor, Tunku Nur Atikhah Bt Tunku Abaidah , (2019). Purchase behaviour of retailer own brand label products: The influences of consumers' perceptions on perceived value, perceived quality and perceived low price. OPCION, 35(Special issue 23), 44 - 61.

Hellena Mohamedy Mushi, Nor Azila Bt Mohd Noor, (2019). The influence of self-regulatory efficacy on consumer purchase behaviour of pirated music CDs in Tanzania. Proceedings of the Second International Conference on the Future of ASEAN (ICoFA) 2017, 1(), 475 - 484.

Nor Azila Bt Mohd Noor, Azli Muhammad , (2019). The Influences of Attitude, Social Influence and Price Consciousness in Promoting Consumers’ Intention to Purchase Counterfeit Products. International Journal of Supply Chain Management, 8(1), 683 - 689.

Abdul Qadir Rahomee Ahmed Aljanabi, Salah Hamasaeed Hamasaleh, Nor Azila Bt Mohd Noor, (2019). Cultural diversity and operational performance: entrepreneurial orientation as a mediator. International Journal of Quality & Reliability Management, 36(9), 1522 - 1539.

Kawsar Ahmmed, Md Azizul Baten, Md Kamrul Hossain, Nor Azila Bt Mohd Noor, (2018). Supplier capacity and key account management performance: a stochastic analysis. The Journal Cuadernos de Gestion, 18(1), 125 - 148.

HAYATUL SAFRAH SALLEH, Nor Azila Bt Mohd Noor, (2018). MODERATING EFFECT OF SELF-EFFICACY ON THE RELATIONSHIP BETWEEN CONSUMER ATTITUDE AND WILLINGNESS TO CONSUME HEALTHY FOOD . Sustainable Futures, 4(1), 33 - 50.

Nor Azila Bt Mohd Noor, Azli Bin Muhammad , NURUL AFIQAH BINTI AHMAD , (2018). The Influence of Product Attributes, Attitudes and Social Influence on Intention to Purchase Pirated CDs among Malaysian Consumers . International Journal of Business and Management Sciences, 8(1), 21 - 39.

Mohammad Solaiman, Mohd Suberi Ab Halim, Arman Hadi Abdul Manaf , Nor Azila Bt Mohd Noor, Idris Mohd Noor, SM Sohel Rana, (2017). Consumption values and green purchase behaviour: An empirical study. International Business Management, 11(6), 1223 - 11233.

Nor Azila Bt Mohd Noor, Mohammed Shamsul Chowdhury, Azli Muhammad , Maria binti Abdul Rahman, (2011). To What Extent Does Manager’s Leadership Style Influence Hotel Front Liners to Become Customer-Oriented? A Study in Malaysian Small and Medium Sized Budget Hotels. World Applied Sciences Journal, 14(1), 92 - 97.

Nor Azila Bt Mohd Noor, Selvan a/l Perumal, MAJID MAPKHOT GOAILLl, Majid Mapkhot Mapkhot Goaill , (2015). The Impact of Relational Marketing Bonds on Retailers’ Economic and Social Satisfaction. Journal of Relationship Marketing, 14(2), 124 - 151.

Amer B Hj Darus, Subramaniam A/L Sri Ramalu, Nor Azila Bt Mohd Noor, Zarina Zainal Abidin , (2014). Transformational Leadership Style and Knowledge Management among University Administrators in Malaysia: Examining the Moderating Effect of Organizational Structure. International Journal of Economic Research , 11(2), 417 - 480434.

Amer B Hj Darus, Subramaniam A/L Sri Ramalu, Nor Azila Bt Mohd Noor, Zarina Zainal Abidin , (2014). Transformational Leadership Style and Knowledge Management Among University Administrators in Malaysia:Examining the Moderating Effect Of Organizational Structure. International Journal of Economic Research , 11(2), 463 - 480.

Nor Farzana Binti Abd Ghani, Huda Bt Haji Ibrahim, Nor Azila Bt Mohd Noor, Mohd Khairudin Bin Kasiran, Nor Iadah Bt Yusop, (2013). The Effects of Product Information Signals to Product Uncertainty of Agro-based Online Product Descriptions . Lecture Notes in Engineering and Computer Science: World Congress on Engineering 2013, 1(-), 374 - 379.

Azilah Bt Kasim, Hisham B Dzakiria, Chansoo Park, Nor Azila Bt Mohd Noor, Muhammad Fauzi Bin Mokhtar, Jasmine Zea Raziah Radha Binti Rashid Radha, (2013). Predictors of travel motivations: the case of domestic tourists to island destinations in northwest of Malaysia. Anatolia: An International Journal of Tourism and Hospitality Research, 24(2), 188 - 205.

Nor Farzana Binti Abd Ghani, Nor Azila Bt Mohd Noor, Nor Iadah Bt Yusop, Huda Bt Haji Ibrahim, Mohd Khairudin Bin Kasiran, (2012). Incorporating Innovations in Online Product Descriptions to Reduce Product Uncertainty in Agribazaar Portal. Proceeding of KNOWLEDGE MANAGEMENT INTERNATIONAL CONFERENCE 2012, (), 533 - 538.

RESEARCH PIE

LIST OF RESEARCH

PURCHASE BEHAVIOR OF RETAILER'S BRAND: THE PERSPECTIVE OF SOR MODEL (2024), Member, Persendirian

DEVELOPING A CONCEPTUAL MODEL OF ELECTRIC VEHICLE (EV) ADOPTION AMONG MALAYSIAN CONSUMERS TO MITIGATE GREENHOUSE GAS EMISSIONS IN THE TRANSPORT SECTOR (2023), Leader, Kpt

DEVELOPMENT OF SUSTAINABLE EMPLOYEES' WELL-BEING MODEL IN THE MALAYSIAN PALM OIL INDUSTRY (2020), Member, Kpt

ETHICAL LEADERSHIP, ETHICAL CLIMATE AND INTEGRITY VIOLATIONS: A COMPARATIVE STUDIES- SAUDI ARABIA AND MALAYSIA (2020), Member, Lain-lain

TOWARDS THE REALIZATION OF NATIONAL AUTOMOTIVE POLICY (NAP): MODELLING THE MALAYSIAN CONSUMERS PURCHASE BEHAVIOR TOWARDS ENERGY EFFICIENT VEHEICLES (EEV) (2019), Leader, Kpt

KAJIAN PASARAN DAN KEBOLEHLAKSANAANA MENJALANKAN PERNIAGAAN HOTEL DI KUALA LUMPUR (2018), Member, Universiti

AN EMPIRICAL STUDY IN COMPARING THE BRAND INDENTITY AND BRAND IMAGE : A CASE OF BRANDING STRATEGIES IN UUM (2017), Member, Universiti

PURCHASE BEHAVIOUR OF RETAILER'S BRAND: THE IMPACTS OF CONSUMERS' PERCEPTIONS ON PERCEIVED VALUE, PERCEIVED QUALITY, PERCEIVED LOW PRICE AND STORE IMAGE (2017), Leader, Universiti

ENVIRONMENT IDAMAN SDN BHD: CHALLENGES IN MANAGING SOLID WASTE MANAGEMENT IN ALOR SETAR (2016), Member, Universiti

Determinants of Malaysian Consumers' Purchase Intention on Hybrid Car (2015), Leader, Universiti

E- Customer Loyalty Among Internet Banking Users (2015), Leader, Universiti

Factors Influencing the Generation X Customer Loyalty towards Pospaid Mobile Service (2015), Leader, Universiti

The Influence of Entrepreneurial Orientation, Absorptive Capacity and Market Orientation on Technological Innovation among Induatrial SMEs in Kurdistan Region of Iraq (2015), Leader, Universiti

MODELLING AND PROFILING THE MALAYSIAN CONSUMERS' CONSUMPTION BEHAVIOUR TOWARDS DIETARY SUPPLEMENTS (2015), Leader, Kpt

FIGHTING THE WAR OF COUNTERFEITING AMONG MALAYSIAN CONSUMERS: MODELLING THEIR PROFILE AND INFLUENCIAL DECISION FACTORS (2014), Leader, Kpt

CULTIVATION OF TECHNOLOGICAL INNOVATION IN MALAYSIAN MANUFACTURING INDUSTRY: THE ROLES OF ENTREPRENEURIAL ORIENTATION, ABSORTIVE CAPACITY AND MARKET ORIENTATION (2014), Leader, Kpt

BEST HR PRACTICES FOR STRATEGIC RETENTION OF EMPLOYEES: CASE STUDY OF ASIAN COMPOSITE MANUFACTURING (ACM) (2012), Member, Universiti

Dealing With Obesity Among Malaysian: A Study On Factors Influencing The Consumption Of Functional Food Products (2012), Leader, Universiti

Kewujudan Hypermarket Di Malaysia: Impaknya Ke Atas Peruncit Skala Kecil Dan Sederhana (2012), Leader, Kpt

Effects Of Green Marketing On Consumer Consumption: A Study With Specific Reference To The Tourism Sector In Malaysia (2012), Leader, Kpt

Peranan Faktor Hubungan Dan Sokongan Sosial Dalam Menangani Budaya Sinisisme Di Institusi Pengajian Tinggi Awam Di Malaysia (2012), Leader, Kpt

Career Development,Knowledge Management, Organizational Leadership and Their Relationships With Succession Planning Effectiveness at Higher Education Institutions (2012), Member, Kpt

Customer Relationship Management in Hotel Industry (2011), Leader, Universiti

PROFILING THE MALAYSIAN CONSUMERS CONSUMPTION BEHAVIOUR TOWARDS DIETARY SUPPLEMENTS PRODUCTS (2011), Leader, Kpt

AN ADOPTION MODEL OF CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS IN THE HEALTHCARE INDUSTRY (2011), Member, Universiti

Retailer-Supplier Quality: Antecedents and Consequence within the context of B-B Business in Bangladesh (2011), Leader, Universiti

SHOPPING ORIENTATION AND PURCHASE BEHAVIOUR OF MALAYSIAN CONSUMERS TOWARDS GREEN PRODUCTS (2011), Leader, Kpt

DEALER-SUPPLIER RELATIONSHIP SATISFACTION FRAMEWORK IN MALAYSIAN AUTOMOBILE DISTRIBUTION SECTOR (2011), Leader, Kpt

DOMESTIC TOURISM: TESTING THE BUYER BEHAVIOR MODEL ON DOMESTIC TOURISTS TO ISLAND DESTINATIONS IN WEST MALAYSIA (2011), Member, Kpt

SINISME DI INSTITUSI PENGAJIAN TINGGI AWAM: SATU TINJAUAN DI POLITEKNIK MALAYSIA (2011), Leader, Universiti

THE EFFECTS OF CUSTOMER ORIENTATION BEHAVIOUR ON HOTEL FRONTLINERS' JOB OUTCOMES (2011), Leader, Universiti

DEALER-SUPPLIER RELATIONSHIP SATISFACTION: ANTECEDENT FACTORS AND ITS IMPACT ON TRUST AND COMMITMENT (2011), Member, Universiti

PERFORMANCE MEASUREMENT AND MANAGEMENT SYSTEM IN SMALL MEDIUM ENTERPRISES (SMEs) : A PRACTICAL MODIFIED FRAMEWORK (2010), Member, Kpt

PRODUCT UNCERTAINTY MITIGATION MODEL FOR AGRICULTURAL PRODUCTS ON AGRIBAZAAR PORTAL (2010), Member, Kpt

MODELLING WORKPLACE SPIRITUALITY AND TEACHING EFFECTIVENESS FOR HIGHER EDUCATION IN MALAYSIA (2010), Member, Kpt

THE EFFECTS OF SUPPLIER BEHAVIORAL FACTOR ON DEALER'S RELATIONSHIP SATISFACTION (2010), Member, Persendirian

THE CONSEQUENCES OF CUSTOMER -ORIENTATION BEHAVIOUR ON JOB ATTITUDES AND BEHAVIOUR OF FRONT LINERS IN HOTEL INDUSTRY (2010), Leader, Persendirian

EXPLORING THE INFLUENCE OF ELECTRONIC-CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) PERFORMANCE ON CUSTOMER LOYALTY (2009), Leader, Universiti

"KAJIAN PENGESANAN BEKAS PESERTA PROGRAM KKLW:KES UUM" (2008), Member, Industri

ANTECEDENTS AND CONSEQUENCES OF CUSTOMER-ORIENTATION BEHAVIOR AMONG FRONT LINERS IN HOTEL INDUSTRY (2006), Leader, Kpt

RESPONSIVENESS OF SMALL AND MEDIUM ACCOMMODATION (SMA) COMPANIES TOWARDS THE MEANING, MARKETIBILITY AND PRACTICALITY OF ENVIRONMENTAL MANAGEMENT IN THE HOSPITALITY SECTOR (2006), Member, Kpt

CUSTOMER-ORIENTATION BEHAVIOUR: ANTECEDENTS AND RELATIONSHIP WITH SALES PERFORMANCE (2002), Leader, Universiti

STRATEGIZATION OF SALES MANAGEMENT PRACTICES IN DIRECT SELLING COMPANIES (1999), Member, Mosti

RELATING COMPANIES UNDERSTANDING ON ENVIRONMENTAL ISSUES WITH THEIR MARKETING MIX ACTIVITIES:A LOOK AT THE P'SONAL CARE PRODUCTS MANUFACTURER MALAYSIA (1999), Leader, Universiti

RECREATION AND ITS INFLUENCE ON EDUCATION ASPIRATION (1999), Member, Universiti

AN EVALUATION OF THE TOURISM AND HOSPITALITY COMPONENTS OF THE BTM PROGRAMME AT UUM (1998), Member, Universiti

SIKAP PELAJAR TERHADAP PENGGUNAAN INTERNET: SATU TINJAUAN KE ATAS PELAJAR PROGRAM (BBA) (1984), Leader, Universiti

CONSULTATION

Year

Title

Membership

Funder

Level

Status

INTELLECTUAL PROPERTIES

Year

Reference No

IP Type

Title of Inventor (Principal Inventor/Member)

Status of IP

2022

20220003

ENVIRONMENT IDAMAN SDN BHD: CHALLENGES IN MANAGING SOLID WASTE MANAGEMENT IN ALOR SETAR - ( PRINCIPAL INVENTOR )

FILED

2019

20190118

A Model for Hotels Purchase Feasibility - ( MEMBER )

FILED

2015

20150042

Profilling The Malaysian Consumers' Consumption Behaviour Toward Dietary Supplement Products - ( PRINCIPAL INVENTOR )

FILED

2014

20150015

Kewujudan Hypermarket di Malaysia: Impaknya ke atas Peruncit Berskala Kecil dan Sederhana - ( PRINCIPAL INVENTOR )

FILED

2014

20140106

Best HR Practices For Strategic Retention Of Employees: Case Study Of Asian Composite Manufacturing (ACM) - ( MEMBER )

FILED

2014

20140084

Peranan Faktor Hubungan Dan Sokongan Sosial Dalam Menangani Budaya Sinisisme Di Institusi Pengajian Tinggi Awam Di Malaysia - ( PRINCIPAL INVENTOR )

FILED

2013

20130042

Performance Measurement and Management System in SME: A Practical Modified Fremework - ( MEMBER )

FILED

2013

20130036

Profiling The Malaysian Consumers Consumption Behaviour Toward Dietary Supplement Products - ( PRINCIPAL INVENTOR )

FILED

UNDERGRADUATE

Course Code

Course Name

UTPX4998

Thinker's project

PM1013

Principles of marketing

PM3023

Sales management

SDG1021

Thinking skill

SDG1011

High touch communication

BPMM2023

Marketing management

PMM3183

Relationship marketing

SDG2011

Personal financial planning

PM3133

Retailing

PX2016

Practicum

PMM1013

Principles of marketing

SDG3011

Management ethics

VQ2223

Practicum

BPMM3183

Relationship marketing

PNX2016

Practicum

SDG2031

Living in the multi-cultural society

PSX4998

Practicum

PN1013

Principles of management

VQ2226

Practicum

SDG1031

Personal development and character building

SDG2021

Entrepreneurship

BPMM3013

Consumer behavior

BPMM3073

Marketing seminar

BPMM1013

Principles of marketing

PMM2023

Marketing management

BPMX4908

Practicum

PM3053

International marketing

PM3013

Consumer behavior

SDG3021

Patriotism and volunteerism

PEX4998

Practicum

PLX4998

Practicum

PM2023

Marketing management

POSTGRADUATE

Course Code

Course Name

BPMM6013

Marketing management

BPMZ6996

Masters project

BPMN6073

Research methodology

BDMM8013

Advanced relationship marketing

BPMM6023

Marketing development

BDMX8018

Consultation

BDMZ8024

Dissertation

BSMZ6996

Project paper

BKAR5026

Project paper

BPMM6033

Relationship marketing

BPMN6023

Strategic management

BDMX8023

Business consultation

BDMI8013

Research proposal construction

BDMM8023

Advanced international marketing

BDMM8033

Global strategic marketing and competitive analysis

SZRZ6014

Research methodology

SZRZ6004

Research methodology

BDMM8043

Contemporary issues in marketing

OPMM6013

Strategic marketing

BDMZ89949

Dissertation

BDMX8013

Business consultation strategy

BDMZ8049

Dissertation

SCLE6014

Academic writing

BSMH5013

Human resource management

BWFM5013

Corporate finance

GMUL5033

Legal and ethical issues in business

SCCG5013

Communication for managers

GMUL5023

Law & ethics

BDAK8023

Financial & management accounting

BDMM7033

Strategic marketing

ODMR6013

Business research methods

SUPERVISION

Matric

Name

Status

Title

86938

Ahmad Zikry Badrin

Not Active

An Investigation on the Service Quality of Solid Waste Management in Kedah (appt letter dd 10/3/2010)

88131

Ismail Daoud Ismail Sharif

Completed

Customer Switching Benavior of Mobile Communication Service Provider Among Students in the UUM

88311

Nurul Hamiza Binti Hamzah

Completed

Students' Perception towards the Quality of Services Provided at Student's Residential Hall, College of Business, Universiti Utara Malaysia (1/12)

88347

Roslina bt Abdullah

Completed

Descriptive Study on Students' Satisfaction towards Services Provided by Universiti Utara Malaysia

88380

Sim Jia Jia

Completed

Determinant Factors of Online Shopping Among Postgraduate Students

90573

Rodzi Bin Lebai Karim

Not Active

Relationship Marketing and Customer Loyalty in Banking Sector (supervisor - appt letter dd 7/5/2009)

90587

Cheng Heng Loon

Not Active

The Relationships Among Marketing Forces, Industrial Brand Equity, Trust and Customer Loyalty: An Empirical Study of Malaysian Customer Industry/The Integration of Firm Resources: The Role of Capabilities in Strategy and Firm Performance

90651

Noor Zainee Shah B. Ibrahim

Not Active

Comparative Studies Of Business Relationship Between Malaysian Chinese Retailers And Malaysian Malay Retailers With Their Suppliers : Focus On Personal Characterictic And Political Factors.

90652

Kong Fui Loong

Not Active

A Pragmatic Study Research Of Consumer Switching From Offline To Online Through The Channel Of Purchase Decision Process Perspective.

90702

Arizal Naabai

Not Active

Pengaruh Faktor Sosial Ekonomi Terhadap Proses Pengambilan Keputusan Pembelian Polis Asuransi Jiwa di Provinsi Riau

90717

Hashim Hassan

Not Active

(to be determined) (supervisor - appt letter dd 18/2/2009)

90739

Marion Saodah Ed. Hamid

Not Active

(to be determined) (supervisor - appt letter dd 18/2/2009)

90759

Samsudin Wahab

Completed

The Influencing Factors Of Customer Relationship Management Performance In Malaysian Electronic Banking

90760

Rozlin Hj. Din @ Khirudin

Not Active

(to be determined) (supervisor - appt letter dd 18/2/2009)

90873

Nasarudin bin Abu Bakar

Not Active

The Role of Leadership in Ensuring Success in Continuing Professional Development in Financial Services Industry (1st & 2nd supervisor - appt letter dd 1/3/2009)

91043

Khaled A.M. Almomani

Not Active

E-CRM in Hotel Industry

91081

Pakorn Pourpunsawat

Completed

Power, Trust and Relationship Commitment in Dealer-Suplier Relationship in Thailand Automobile Industry

91196

Hayatul Safrah Binti Salleh

Completed

Consumer-Behavioural Intention and Consumption towards Functional Food in Malaysia

91197

Liew Kok Hong

Completed

Antecedents of Attitudes and its Consequence on Intention to Consume Dietary Supplements

91251

Rooshihan Merican Abdul Rahim Merican

Not Active

Name of Company: Celcom Area of Investigataion: Marketing

91273

Tengku Nor Fazyudi Tengku Embong

Not Active

Political Marketing: Brand Personality for Generation Y Malaysia Voters (supervisor - appt letter dd 29/7/2010)

91336

Nikentania Linggardini

Not Active

Purchasing Decision-Making Styles Among Universiti Utara Malaysia's Postgraduate Students

91387

Munawir Bin Ridzwan

Not Active

Green Marketing Practices of Small and Medium Hoteliers

91431

Mohd. Farid Shamsudin

Completed

Determinants of Customer Loyalty towards Prepaid Mobile Cellular Services in Malaysia

91588

Shamsul Kamariah Yahya

Not Active

Tourist and Their Malaysian Batik Craft Purchases (appt letter dd 10/3/2010)

91755

Sultan Mahmoud Suleiman Al-Shuorh

Completed

The Antecedent of Customer Relationship Management and Its Impact on Hotels Performance in Jordan

91852

Alanazi Mujahed Khalid F

Completed

Intention to Use E-Government Services among the Academic Staff in Saudi Universities

91914

Mohd. Shabri bin Hassan

Not Active

Hubungan antara Persepsi kerja terhadap integriti ketua dan etika Subordinat

91964

Zamzam B. Mohd Walid

Completed

Sinisisme Tenaga Pengajar Politeknik di Malaysia terhadap Perubahan Khusus Organisasi

92009

Chong Kok Wai

Completed

Intention and Adoption of Mobile Coupon among Mobile Phone Users in Klang Valley

92575

Mohammed Tareque Aziz

Completed

Relationship Quality: Its Antecedents and Consequence in the Context of Retailer-Supplier Relationship in Bangladesh

92601

Wannaporn Boripunt

Completed

The Influence of Electronic Word of Mouth to Convert Intention into Actual Purchase Behavior

92883

Kawsar Ahmmed

Completed

Key Account Management Performance in Business-to-business Relationship of Garments Industry in Bangladesh

93199

Nasrul Azreen Bin Ahmad

Not Active

Customer Loyalty in Telecommunication Industry

93255

Suntheresan A/L Ganapathy

Completed

Mediating Role of Brand Equity in the Relationship Between Integrated Marketing Communication Performance and Market Performance

93272

Al Subaie, Musaed Faleh M

Not Active

Social Class Influences On Perception and Purchase Evaluation Criteria For Signature and High-Involvement Products Produced in china : A Malaysian Perspective

93902

Chung Muh Sha

Completed

The Influence of Personal and Role Factors in the Formation of Customer Orientation behaviour towards the Performance of Financial Planners in Malaysia

93937

Abdalla Nayef Saleh Al-Refai

Completed

Factors Influencing Customers' Loyalty of Mobile Service Provider among Generation Y.

93986

Nur Syuhada Ayu Binti Perdaus

Not Active

Green Marketing (change the Main Supervisor from Dr Haim Hilman to APD Nor Azila & discontinue supervision for Dr. Darwina) - zaw

94155

Woon Choon Wei

Not Active

The process of Diversifying from coloring prime making paper industry into recycled paper industry.

94170

Abdulqadir Rahomee Ahmed

Completed

Entrepreneurial Orientation, Absorptive Capacity, Market Orientation and Technological Innovation Capabilities of SMEs in Kurdistan, Iraq

94230

MANIVANNAN A/L RETHINAM

Completed

The relationship between market orientation, competitive advantage and market performance of manufacturing SMEs in Malaysia

94259

Khalilah Abd Hafiz

Not Active

Customer's willingness to purchase 1 Malaysia product

94311

Lisa Tung Pei Pei

Completed

Determinants of Destination Loyalty of International Tourists at Cultural Heritage Sites in Malaysia

94318

Norhidayah Binti Ali

Completed

The Mediating Effect of E-Satisfaction and The Moderating Effect of Convenience towards E-Loyalty among Internet Banking Users in Northern Region of Malaysia

94607

Ku Amir Bin Ku Daud

Not Active

RELATIONSHIP QUALITY: ITS ANTECEDENT AND CONSEQUENCE IN THE CONTEXT OF RETAILER-SUPPLIER RELATIONSHIP IN MALAYSIA

94691

Teoh Chai Wen

Completed

Consumption Values, Consumers Attitude, Brand Preference and Intention to Purchase Hybrid Car among Malaysian Consumers

94833

Lum Li Sean

Completed

The Influence of Consumers' Lawfulness Attitude and Morality towards Willingness to Purchase Counterfeit Fashion Products

95044

Tunku Nur Atikhah Bt Tunku Abaidah

Completed

Factors Contributing to the Propensity to Purchase Retailer's Brand: The Mediating Effect of Perceived Value

95053

Khandoker Mahmudur Rahman

Completed

Determinants of Organic Food Purchase Behavior of Consumers in Bangladesh

95255

HELLENA MOHAMEDY MUSHI

Completed

Factors Influencing Consumer Behaviour In Purchasing Pirated Music Compact Discs In Mainland Tanzania

95556

Amirudin Bin Awang

Not Active

Service Recovery - The Impact of Perceived Justice & Recovery Satisfaction on Customer Loyalty

95567

Mathpeththe Gamaethirallage Seetha

Not Active

cUSTOMER'S PERCEPTION AND ACCEPTENCE OF GREEN MARKETING; STUDY BASED ON PACKAGE CONSUMER GOODS MARKET IN SRI LANKA

95895

Ahmad Bin Kassim

Not Active

The Technological Innovation and Adaptive Capability of Halal SME and Its Performance

95901

Mohammad Shamsul Bin Basri

Not Active

The Influence of Consumer Purchase Intention on Buying Organic Goods

95902

MOHD TAHIR BIN HAJI AHMAD

Completed

A structural model of the relationship between product quality, benefits, safety, values and consumer consumption behavior towards herbal products.

99120

Ismalaili Binti Ismail

Completed

Non-Muslim Consumers Purchase Intention and Purchase Behaviour on Halal Food: The Moderating Role of Government Initiatives

99151

Mohd Norsam Bin Mohd Sari

Completed

Consumption Values and Consumers' Attitude towards Intention to Purchase Electric Cars among Malaysian Consumers

99181

Lim Poh Wing

Not Active

The Influence of Antecedents on Purchase Intention of Counterfeit Products among Generations Y in Malaysia: The Moderating Role of Religiosity

800065

Feras (Moh'd Izzat) Kamel Shama'

Not Active

The Effect of Marketing Service Mix for Five Star Hotels on the Actual Realistic Description of the Services for Tourists in Malaysia (Northern Region of the State of Khadhdar Al-Amam)

803325

Afif Bin Hamsan @ Shukri

Completed

Determinants of Brand Loyalty Towards : Petronas Gas (supervisor : appt. letter dd 22/11/2010) The Effect of Customer Orientation Behavior of Malaysian Hotel Front Liners on Job Satisfaction and organizational Commitment Behaviour of Front Liners in Hotel Industry (supervisor : appt. letter dd 4/5/11) (examiner : appt. letter sehingga 2/6/11)

804343

Mona Fairuz Ramli

Completed

Customer Loyalty among the Telecommunication Service Providers In Malaysia (supervisor appt. letter dd.... (extension - sehingga 17/2/11) (examiner - sehingga 17/2/11)

804543

Maizatul Wahidar Mohd Roslan

Completed

The Influence of Students' Learning Styles on Academic Achievements (supervisor - appt letter dd 29/11/2010) (extension - sehingga 17/2/11) (examiner - sehingga 17/2/11)

804554

Nur Haslina bt Ramli

Completed

Consumer Decision Making Style In Shopping Behaviour Among Students : A Study Between Gender (supervisor - appt letter dd 11/7/2010) (examiner - appt. letter dd 11/10/2010)

804556

Nuur Atikah Binti Ghazali

Completed

The Influence Of Market Orientation on the Performance of Students' Owned Businesses in Universiti Utara Malaysia (supervisor - appt letter dd 12/7/2010) (examiner - appt letter dd 11/10/2010)

804563

Sukma bt Pea

Completed

The Roles of Advertising and product Quality on Online Customer Satisfaction (supervisor - appt letter dd 29/11/2010) (extension - sehingga 17/2/11) (examiner - sehingga 17/2/11)

806114

Wan 'Aliaa Wan Anis

Completed

The Relationship Between Trust and Commitment on Customer Retention (supervisor appt. letter dd 14/10/10) (extension - sehingga 17/2/11) (examiner - sehingga 17/2/11)

806265

Athirah Binti Mohd Tan

Completed

The Relationship Between Service Quality And Customer Satisfaction: A Case Of Air Asia Passengers. (Supervisor: appt.letter dd. 22/3/11) (extent - 23/5/11) - sehingga 16/6/11) (examiner: appt. dd sehingga 16/6/11)

818218

Nurul Afiqah Binti Ahmad

Completed

Factors Influencing Consumers Behavior in Purchasing Pirated Movies CDs

821063

HANISAH BINTI AHMAD

Not Active

Factors Determining Dietary Supplements Consumption in Malaysia

823009

Nur Hidayah Binti Ahmad Husaini Zakwan

Completed

Purchase Behaviour of Green Product

827795

AHMED A. M. AISH

Completed

Relationships Between Digital Marketing, Customer Relationship Management And Service Quality On Brand Equity In Telecommunication Industry

829622

TUNKU NUR ATIKHAH BINTI TUNKU ABAIDAH

Completed

SGHX5996 Professional Practice

900167

Wan 'Aliaa Binti Wan Anis

Completed

Examining customers intention to switch to prepaid mobile phone service providers in northern Malaysia.

900842

ZILA BINTI ZAINAL ABIDIN

Completed

The influence of institution reputation, service quality and satisfaction on students loyalty towards Kolej Poly Tech Mara.

901358

Jhagantini Palanivelu

Not Active

Factors Influencing Consumer Behaviour towards Counterfeit in Malaysia

901643

MIRZA MOHAMMAD DIDARUL ALAM

Completed

The Relationship between Service Quality, Customer Satisfaction and Hedonic Value on Generation Y Customer Loyalty in the Context of Superstores in Bangladesh: The Mediating Role of Corporate Image

901744

SITI ZALEHA AHMAD NADZIM

Not Active

STRATEGY OF USING SOCIAL MEDIA AS BUSINESS MARKETING

902264

QASIM ALI QURESHI

Completed

Students intention to use in-app advertisements in Pakistan.

903899

MOHD ZAHRIN BIN HASHIM

Not Active

Modeling the Malaysian Consumers Purchase Behavior towards Energy Efficient Vehicles (EEV)

903956

NURUL AFIQAH BINTI AHMAD

Active

Factors Influencing Consumer Propensity to Purchase Hybrid Car in Malaysia

904517

CHONG RONG PIN

Active

THE RELATIONSHIPS BETWEEN PERSONAL NORM, ATTITUDE, GREEN PEER INFLUENCE AND AWARENESS ON CONSUMERS WILLINGNESS TO PAY FOR BIOPLASTICS

904586

MOHAMMED WALID NIMER ATWAH

Active

Consumer Behavior During COVID19- Pandemic

905518

NUR AZIMAH BINTI AHMAD

Active

The Influence of Individual Factors on Panic Purchase Behaviour Among Malaysian Consumers.

906144

PHOON LEE YONG

Active

The effectiveness of influencer endorsement on trust towards consumer purchase intention.

906798

AHMED A. M. AISH

Active

The Effect of Social Media Influencers Marketing on Customer Purchasing Intentions

908188

NURHAWANIS BINTI MUHAMAD MUKHATARRUDDIN

Active

Factors Influencing Malaysian Consumers Attitude and Adoption of Electric Vehicles (EVs)

90641

Selvan Perumal

Completed

Antecedents & Consequences Of Relationship Satisfaction Among National Car Dealers In Malaysia

90762

Mohamed Sultan Hj. Sickander

Not Active

A Study To Determine The Type And Urgency Of Management Development Needs As Perceived By The Managers And Their Superiors In The University Of Washington Hospitals.

90839

Mah'D Saleh Moh'D Allan

Completed

Antecedents and Consequences of Customer Satisfaction in Jordanian Private Hospitals

91502

Thamrin Husen

Not Active

Pengaruh Orientasi Strategik Terhadap Prestasi Perniagaan Melalui Persekitaran Pasaran Dinamik dan Kemampuan Dinamik Perusahaan Kecil dan Sederhana (PKS) -SNA-

91578

Inderjit Singh a/l Tara Singh

Completed

The Mediating Role of Organizational Commitment on the Relationship between Leadership Styles and Job Performance: A Study on Malaysian Army

92859

Majid Mapkhot Mapkhot Goaill

Completed

Economic and Social Satisfaction: The Antecedents and Consequence and the Moderating Effect of Brand Strength in the Context of Retailer-Manufacturer Relationship in Yemen

92960

Noor Liza Bt. Adnan

Completed

Dysfunctional Performance Measurement System (PMS) Behaviour: Its Etchical Antecedents and Influence on Organizational Citizenship Behaviour

94290

Abdel Rahman Mohammad Karim Alkhazali

Completed

Customer Relationship Management System Adoption for Hospitals in Jordan